At Sass & Belle, they lovingly design all kinds of wonderful products. They're all about the joy of home sprucing and the love in gift-giving, adding a dash of happy and a sprinkle of smiles.
It all sparked in 1998 when founder, Richard Stone, caught the retail bug. Back from working in Bombay and carrying one thousand homemade juggling balls, he ventured to the Edinburgh Fringe Festival and sold every single one. Inspired by this success, the business RJB Stone was born.
Over a decade of designs later, the beloved Sass & Belle brand was created in 2009. With an increase of collections being lovingly designed in-house and development in their style and identity, there was a natural need for a new brand name that reflected their new direction. The perfect fit, named after Richard's two eldest daughters, Saskia and Alma Belle, with the two little birds representing their fun and winsome nature.
Sass & Belle is fast becoming an internationally recognised brand, spreading their whimsical and irresistible nature to Europe and beyond. Their passionate and imaginative design team is at the heart of everything they do. Inspired by the latest trends, they are always busy dreaming up new ideas full of joy, style and all lovingly designed in London.
They are constantly sourcing new materials, suppliers and better packaging solutions to keep their products fresh and relevant, and they are committed to addressing sustainability in their product ranges going forwards.
