So Eco is the face of responsible beauty. So Eco combats the problems of excessive & plastic packaging that has inundated the media in recent years. The environmental impact on plastics is huge and So Eco incorporates eco-focussed principles that ensure a lower impact on the environment through responsibly sourced product and packaging solutions.
So Eco has been accredited by PETA for being Cruelty-Free & Vegan Friendly and Sublime Magazine has awarded the brand their prestigious ‘Good Brand’ award for 2018.
The brand's unique emphasis on ensuring components are 100% responsibly and ethically sourced has resulted in So Eco being a truly eco cosmetics brand.
So Eco has a concise range of makeup brushes and kits, all being made from materials that have been sourced responsibly. The hand-crafted handles are made using bamboo, the ferules are made from recycled aluminium and the brush heads are crafted from cruelty-free Taklon bristles which are suitable for both liquid and powder cosmetics.
Their Kits use unbleached natural cotton bags to store brushes.
Both So Eco’s product packaging and transit packaging is eco-friendly by using sustainable or biodegradable materials.
The product packaging is printed with vegetable inks, compostable corn starch windows and water based adhesives which are solvent free.