Shade™ All Natural Sunscreen SPF25

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15ml or 100ml aluminium tin


Made in the U.K.



Shade™ is an all natural, reef-safe, plastic-free sunscreen with just four ingredients. We are so excited to stock this amazing brand.


This natural sunscreen is available as a 100ml or 15ml aluminium tin. We love the smaller tin to take with us on-the-go. And, it's also a great way to sample this amazing sunscreen.


Protecting your skin and the oceans

An award-winning product including a Gold from The Green Parent Natural Beauty Awards 2018, Shade™ contains just four natural ingredients. With an ideal SPF25, these ingredients moisturise and protect your skin from the broadest spectrum of damaging UVA and UVB rays. Because the ingredients are all natural and Shade™ only use non-nano zinc oxide, it is also safe for marine and coral life. So, not only are you protecting your skin, you are protecting our oceans too.


Packaged in an aluminium tin, it's lightweight and plastic free. So many plastic sunscreen bottles end up in bins and eventually landfills or the oceans, this aluminium-housed sunscreen is a game changer! And the fact that it contains coconut oil means it smells divine too.


"I have looked high and low to find the perfect natural and plastic-free sunscreen which works for both me and my boys. Sunscreen is something I use religiously on my face over my moisturiser, both summer and winter. To say I love this product would be an understatement. It's perfect for my combination skinMy oldest son, aged 7, has sensitive skin and this is one of the only sunscreens that doesn't cause him to hop around screaming 'IT ITCHES!'"

Charlie @ Vera-Bee


We also stock an SPF30 natural, organic, plastic-free sunscreen by Raw Elements which has been especially formulated for children in both stick and tin versions.

If you like a tinted sunscreen for your face which is extra moisturising, we love Raw Elements SPF30 Tinted Face Moisturiser.


Who is Shade suitable for?

Shade™ is a 100% natural sunscreen suitable for all skin types of all ages. Adults and children with sensitive skin who normally react badly to chemical sun creams can use Shade™ without any reaction. It can even help to soothe irritated skin.

Suffer from oily skin? The zinc oxide in Shade™ is naturally astringent and will help to dry out any excess oils.

People who like to use Shade™ on a daily basis throughout the year to prevent sun and wind damage can apply moisturiser first. Allow time for it to absorb before applying Shade™ to counteract the drying effect of zinc oxide.



36% Organic Unrefined Shea Butter (Butyrospernum Parkii)
Shade™ have used 100% natural, Soil Association certified organic unrefined Shea Butter in their formula. Known to be exceptionally good for your skin, Shade knew Shea would have to be an essential ingredient in ShadeTM.

36% Coconoil™ Organic Virgin Coconut Oil (Cocos Nucifera) Shade™ know just how healthful this amazingly versatile oil is. It is also has a natural, although low, SPF, and Shade™ have chosen to use their favourite CoconoilTM Unrefined Virgin Organic Coconut Oil (also Soil Association certified) for their ShadeTM formula.

18% cosmetic grade Non-Nano Zinc Oxide (ZnO)
Widely acknowledged as offering the safest, broadest-spectrum sun protection possible, Shade™ have added a premium quality uncoated, non-Nano Zinc Oxide. This also has a cooling, slightly astringent, antiseptic, antibacterial and protective action on the skin, making ShadeTM the perfect aftersun too.

9% Premium pure unrefined Beeswax (Cera alba)
Completely non-toxic, beeswax locks in moisture, has excellent water-repellent properties and is a naturally nourishing moisturiser. It is also an anti-inflammatory, antibacterial, anti-allergenic and a germicidal antioxidant. Shade™ have selected premium pure, unrefined beeswax for ShadeTM.


How does SPF actually work?

SPF25 means that the protection is 96% - that also means that 4% of rays are still reaching the skin. The '25' means that you are protected for approximately 25 times the length of time it would normally take you to burn, under the same environmental conditions, without any protection whatsoever.

Unlike many chemical sunscreens, natural sunscreen Shade™ does not contain burn inhibitors which switch off the burning sensation. If you feel you are beginning to burn, your body is warning you that you have been exposed for too long. The sensible approach is to cover up by wearing clothing or move out of the sun altogether. If you apply more sunscreen, it only ensures you are covered for the original 25 x time-frame - it does not extend the amount of time you can stay in the sun. Those 4% of rays are still doing their damage.

It's important that you listen to your body and its signals. The danger of sunscreens that contain burn inhibitors is that the damage is still being done, but you just can't feel it. It's a bit like taking painkillers that mask the pain - ignoring the body's messages that there is a problem does not resolve the problem. For more info on Shade and FAQ click here.



ShadeTM was conceived to take us back to a time when life was simple, and our exposure to dangerous chemicals through personal care and household products was limited. Nowadays, there are too many dangerous chemicals that have found their way into mainstream sunscreens. In turn, they have found their way through your skin – into you! If you’re trying to avoid skin cancer, why use chemicals which are proven to cause it?

To ShadeTM, that simply doesn’t make sense.

At an ideal SPF25, with only four ingredients to moisturise and protect your skin from the broadest spectrum of damaging UVA and UVB rays, ShadeTM have developed their sunscreen to keep your skin naturally healthy. It reflects 96% of the rays that can damage your skin – and threaten your health.

There is no doubt that we need to protect our skin from the sun. But by the same token, we need some sun to generate Vitamin D, an essential nutrient which helps to prevent cancer. Getting sun is the only way our bodies will make it for ourselves. So, our advice is to spend some sensible time in the sun. Make use of hats and light clothing. BUT if you can’t avoid prolonged exposure, ensure you take your 100% natural sunscreen ShadeTM with you! 


SHADE™ Testing

Sun Test : ISO24443 (2012) v1.0 In vitro Board Spectrum Protection

A Cosmetic Study to Determine the In-Vivo Sun Protection Factor of a Sunscreen Formulation: ISO 24444 (2010)

Stability testing, microbiology testing, broad spectrum sunscreen testing of effectiveness against UVA & UVB rays, and SPF validation tests.

*All tests conducted to EU standards by Alba Science of Edinburgh.