UpCircle | Natural, Plastic Free, Vegan-Friendly Skin Care | Vera-Bee


UpCircle sibling co-founders Will and Anna started UpCircle in 2016.

Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in the UpCircle range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years we have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but UpCircle believe circular / by-product beauty will be the next step – they're proud to be pioneering that movement.

The circular economy sits at the heart of what they do – they even named themselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Their ultimate mission is to leave the world better than they found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.

If they can provide competitively priced, high performing products from upcycled ingredients then they are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if UpCircle's success is anything to go on, it looks like the answer is yes. Hallelujah.