Charcoal Whitening Toothpaste Natural Vegan - Ben & Anna

100ml glass jar with aluminium lid


Natural, Vegan Toothpaste in a Glass Jar!

We are so excited to stock this Natural, Vegan, Cruelty-Free Toothpaste that comes in a beautiful glass jar with a metal lid. We searched high and low and tested every plastic-free toothpaste we could find....we nearly gave up hope on finding a toothpaste that we liked.

And then along come Ben & Anna, who launched their new plastic-free toothpaste in year (2019). The taste and texture is the closest to regular commercial toothpaste that we have found, with the added benefit of being natural and plastic-free.

The large size of the jar and the fact that you only need to use a small amount, means that your toothpaste will last you a long time. Much longer than a plastic tube of commercial toothpaste.

We absolutely love this range at Vera-Bee and think you will too!

'If you have been struggling to find a natural plastic-free toothpaste you like, this is definitely one for you to try.  It has a gel like consistency (the same as regular toothpaste) and a lovely minty taste from the natural mint oil extract.' Colette @ Vera-Bee


A natural, plastic-free charcoal toothpaste

Black Activated Charcoal is power-packed for bright, white teeth. The activated charcoal dissolves discoloration naturally. Meanwhile, sea buckthorn and chamomile protect your teeth and natural mint freshens, protects and boosts natural whitening. There's a reason why charcoal toothpaste is so popular - it the best when it comes to giving you a brighter whiter smile!


We also stock Ben & Anna plastic-free toothpaste in Whitening and Sensitive as well as Ben & Anna Sensitive Mouthwash.

And if your toothbrush needs replacing, take a look at our beautiful bamboo truthbrushes which come in a range of colours and a tiny truthbrush for the little people in your life.


Tell me more...

Free from:


How long does it last?

Around 3 months + if used every day.


Shelf Life:

6 months once opened

Recycle the glass jar and metal lid. The EDE liner (found in lid) which keeps all products fresh and is currently required by law should go in your landfill bin.


How do I use it?

Apply a small amount onto your toothbrush with the wooden spatula provided, brush your teeth for two minutes and rinse well. Avoid getting water inside the jar. You're all done. Make sure you smile.



Aqua (Water)
Hydrated Silica
Sorbitol, Xylitol
Calcium Hydroxyapatite
Lauryl Glucoside
Aroma (Fragrance)
Xanthan Gum
Citric Acid
Chamomilla Recutita (Chamomile) Flower Extract
Aloe Barbadensis Leaf Juice
Hipopphae Rhamnoides (Sea Buckthorn) Fruit Extract
Mentha Arvensis Leaf Juice
Sodium Benzoate
Potassium Sorbate



About Ben & Anna

When their own search for a healthy, vegan-friendly, sustainable and effective dental care without harmful ingredients turned out to be hopeless, it lead Ben & Anna to create their own brand! Together with experienced and environmentally-conscious experts, they developed their own dental-care range. Ben & Anna use only high-quality ingredients of natural origin such as sea buckthorn, chamomile, activated charcoal and calcium to give you strong, shiny teeth and healthy gums naturally.  And, of course, all without animal testing. Their products are also free of any harmful or controversial ingredients. No more plastic tubes - 100% plastic-free, Ben & Anna's dental care range comes in modern, recyclable/reusable glass containers.