Tru-Earth Eco-Strips Laundry Detergent - Fresh Linen

  • £12.99

Vegan, Zero waste, Plastic-Free & Hypoallergenic

 

32 Strips = 32 Washes

 

 

 

Tru Earth Laundry Strips are a vegan, zero waste, zero mess laundry detergent that are pre-measured, easy to use and completely plastic-free.

These strips are a fantastic alternative to the other bulky liquid or powder detergents. Unlike them, this detergent is already pre measured in the form of a small strip so you just need a single one for every wash. This gets rid of all the hassle and mess involved in washing.

They’re just as effective on those tricky stains and tough dirt but also have strong hypoallergenic qualities so are incredibly gentle on your skin - even if you are very sensitive.

 

Gentle on your skin, your clothes & the planet

Not only are these Laundry Strips gentle to you, they’re also gentle on your colours, allowing you to keep the same vibrant and strong colours after repeated washes. These strips will dissolve easily during the wash in both hot and cold washes. They’re also just as effective in a variety of different washers, including high efficiency ones, making them the perfect addition to every household.

The small size is not only a blessing for your cupboard space, it also allows for easier transportation with more fitting in every truckload to dramatically reduce the amount of carbon dioxide produced in transport. In fact, the amount saved annually is equivalent to planting nine million trees! Even the packaging has been made as eco-friendly as possible since it’s made from paper which can be recycled or composted after use, instead of being made from plastic.

They are also free from cruelty, parabens, phosphates, chlorine bleach and even added dyes.

Just pop in the washing machine - they work amazingly in hot and cold water. You can also use for hand washing too which makes them great for at home and on camping trips! The strips are biodegradable and will dissolve in the wash making them completely zero waste.

32 washes - 1 strip = 1 wash. 


What we love about them...

  • Vegan
  • Hypoallergenic
  • Zero Waste
  • Plastic Free
  • Cruelty Free
  • Paraben Free, Phosphate Free, Chlorine Bleach Free
  • Free from added dyes
  • Biodegradable in accordance with OECD 310D
  • Dissolves completely in hot or cold water
  • No more measuring, no more mess
  • Recyclable & compostable packaging
  • Reduced carbon production in transport
  • 32 washes

 

How to use

Detach a strip and place strip in the washing machine drum or in the drawer. You can tear the strip into smaller pieces if you need to.

Add clothes and start washing machine.

1 strip = 1 wash. 

For heavily soiled laundry, use 2 strips. For small loads, use half a strip.

  

Ingredients

Vegetable Glycerin: plant-derived softener. Starch: plant-derived biodegradability booster. PVA: biodegradable supporting matrix. Potassium Sorbate: Food grade preservative. Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient). Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster. Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing. Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer. Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent). Glycereth cocoate: plant derived and food grade, biodegradable water softener. Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents). Fragrance oil blend: natural essential oils and synthetic ingredients. Residual Water.

Made in Canada

 

About Tru Earth

When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up, pour his 4 year old son,and 3 year old daughter a glass of milk, and watch YouTube kids videos with them.

As most kids do, they LOVED watching shows about toys.

Ryan loved his morning routine with the kids, but he got upset by the crazy amounts of plastic waste in the shows they watched. 

In one popular toy show, it almost seemed the family was promoting this waste. A kid would open a treasure chest made of plastic, wrapped in plastic, with an egg carton of plastic sitting on top. Underneath the toy was more plastic, with 20 little parts wrapped in plastic.

“This is insane!” Ryan thought.

Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’ futures. 

He thought “there’s got to be something we can do! This plastic is just about convenience, but what if there’s a way to make sustainable packaging convenient?”

Ryan called up his good friend Brad, a serial entrepreneur. Recently Brad told him about an extended-family member with a patent on laundry detergent that was supposed to be eco-friendly, but Brad didn’t really “get it.”

“If it’s so eco-friendly, how the heck does it get my clothes clean?”

Brad had grown up in an eco-conscious household, but couldn’t understand how an entire jug of laundry detergent fit in packaging the size of an iPhone. 

But when Ryan called him up he decided to actually TRY the product for himself instead of dismissing it. Brad, Ryan, and Ryan’s childhood friend Kevin each tried the laundry strips. 

All three of them concluded the same thing. This stuff actually works! 

That’s when we decided to become a team, but first we wanted to test our idea to see if anyone else loved the laundry strips as much as we did. 

Kevin set up a small webpage, Ryan wrote about his experience with the product on that page, and we put it out to market. 

We determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest our resources into growing a company.

At the end of 30 days we had 1,500 new subscribers.

It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to. 

Many also feel skeptical about environmental products, but would buy them if they actually work. 

Because of these two desires from the people, our company was born. Within 9 months we serve 40,000 people in 19 countries... and the planet!